John Haydock has been supporting Culinary Concepts AB as a Fractional Executive and Advisor since May of 2022. 

John is the founder and CEO of Sight Casting Consulting where he provides fractional support, management consulting, and executive coaching to businesses ranging from start-ups to mid-caps. John was previously President of Plow & Hearth, a specialty retailer with a portfolio of brands including: Wind and Weather, HearthSong, Magic Cabin, Problem Solvers and ReUseIt recycled products. Prior to Plow and Hearth, he served as SVP of Global Marketing for Burt’s Bees and held executive marketing positions with Crutchfield, Cadbury Schweppes, Mott’s and Unilever. 

He is a member of Young Presidents’ Organization (YPO) and served on the Board of Directors for two trade associations, The National Products Association and the American Catalog Mailers Association.  John also served on the Board of Directors of American Rivers, the nation’s leading conservation organization protecting rivers and clean water for all communities. John served on the American Rivers Board for 9 years including 3 years as Board Chair.

John holds a psychology degree and an MBA from the University of North Carolina at Chapel Hill. John has two sons and lives in Charlottesville his wife, Rebecca.